The Customer Of Our Customer
Developing a successful customised food solution requires more than just culinary creativity and technical excellence. It also requires deep insights into what consumers want. Those insights are key to understanding what a solution needs to deliver. Without consumer insights and comprehensive market segment understanding projects risk creating products that don’t appeal to consumers.
Solina’s organisation is well suited to the identification of emerging trends. With local sales, marketing and R&D teams working around the globe, we are tapped into the food scenes in all corners of the world. We combine local insights, trend analyses and data reports from market intelligence agencies to build a comprehensive overview of food trends and inspiring opportunities for our customers.
Who Are Your Consumers?
Our market research identified four consumer profiles that emerged from the pandemic.
Volume Shoppers
Consumers who prioritise value and volume but still want convenient and ready-to-eat foods.
Conscious Shoppers
Brand-focused consumers who seek out the combination of quality, local and fresh and are open to new foods, and enjoy cooking and trying new recipes.
Quality Spenders
Consumers who seek products with specific features and are willing to spend more to get them.
Bio Citizens
A new category of consumers who champion local, organic, seasonal and homegrown produce and products.
BECOMING PARTNERS
Looking for a customised solution?
News articles
Naturalness and health
Naturalness and health are now top priorities for consumers. Despite pressures on h...
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Meet us at Sandwich & Snack show 2023
From 14th to 16th March 2023, the entire Solina team will welcome you to the CFIA s...
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Solina acquires Canada’s Lynch Foods
We are proud to announce that we have acquired W.T. Lynch Foods Limited in Canada t...
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Meet us at CFIA 2023
From 14th to 16th March 2023, the entire Solina team will welcome you to the CFIA s...
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Meet us at HORECA 2023
From the 10th to 13th of February 2023, Solina Romania will be present at HORECA, t...
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The future of pizza
People have been eating pizza-like foods for millennia but what they want from the ...
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