The Customer Of Our Customer

Developing a successful customised food solution requires more than just culinary creativity and technical excellence. It also requires deep insights into what consumers want. Those insights are key to understanding what a solution needs to deliver. Without consumer insights and comprehensive market segment understanding projects risk creating products that don’t appeal to consumers.

Solina’s organisation is well suited to the identification of emerging trends. With local sales, marketing and R&D teams working around the globe, we are tapped into the food scenes in all corners of the world. We combine local insights, trend analyses and data reports from market intelligence agencies to build a comprehensive overview of food trends and inspiring opportunities for our customers.

Who Are Your Consumers?

Our market research identified four consumer profiles that emerged from the pandemic.

Volume Shoppers

Consumers who prioritise value and volume but still want convenient and ready-to-eat foods.

Conscious Shoppers

Brand-focused consumers who seek out the combination of quality, local and fresh and are open to new foods, and enjoy cooking and trying new recipes.

Quality Spenders

Consumers who seek products with specific features and are willing to spend more to get them.

Bio Citizens

A new category of consumers who champion local, organic, seasonal and homegrown produce and products.

BECOMING PARTNERS

Looking for a customised solution?

News Articles

Keep informed about the latest developments in savoury food solutions.

medium_largeExotic ingredients to bless the experimental chef
Market

Exotic ingredients to bless the experimental chef

Nothing new under the sun Granted, foreign influences have long been part of our cu...

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medium_largeUnlocking pathways to healthier snacks
Market

Unlocking pathways to healthier snacks

Health and taste in one bite Consumers are demanding more and more from their snack...

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medium_largeAcquisition of Asenzya® (US)
Acquisition

Acquisition of Asenzya® (US)

Bringing culinary expertise in savoury to the US Solina, a leading European produce...

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medium_largeWebinar: unveiling solutions for healthier snacks
Events

Webinar: unveiling solutions for healthier snacks

On the 4th of November Solina and industry peer Limagrain ingredients organized a w...

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medium_largeConsumers and new protein food, what’s up next?
Market

Consumers and new protein food, what’s up next?

Customizing new protein foods to target fast-growing niches of the plant-based mark...

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medium_largeAcquisition of Food Compounds
Acquisition

Acquisition of Food Compounds

Premixes for potato industrial customers Solina, the leading European producer of s...

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