The Customer Of Our Customer

Developing a successful customised food solution requires more than just culinary creativity and technical excellence. It also requires deep insights into what consumers want. Those insights are key to understanding what a solution needs to deliver. Without consumer insights and comprehensive market segment understanding projects risk creating products that don’t appeal to consumers.

Solina’s organisation is well suited to the identification of emerging trends. With local sales, marketing and R&D teams working around the globe, we are tapped into the food scenes in all corners of the world. We combine local insights, trend analyses and data reports from market intelligence agencies to build a comprehensive overview of food trends and inspiring opportunities for our customers.

Who Are Your Consumers?

Our market research identified four consumer profiles that emerged from the pandemic.

Volume Shoppers

Consumers who prioritise value and volume but still want convenient and ready-to-eat foods.

Conscious Shoppers

Brand-focused consumers who seek out the combination of quality, local and fresh and are open to new foods, and enjoy cooking and trying new recipes.

Quality Spenders

Consumers who seek products with specific features and are willing to spend more to get them.

Bio Citizens

A new category of consumers who champion local, organic, seasonal and homegrown produce and products.

BECOMING PARTNERS

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News Articles

Keep informed about the latest developments in savoury food solutions.

medium_largeNEXTERA® by Solina gold partner for Bridge2Food
Events

NEXTERA® by Solina gold partner for Bridge2Food

Bridge2Food Exhibition Plant-Based Foods & Proteins Europe 2021 We are glad to ...

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medium_largeThe plant-based protein market entering a new phase
Market

The plant-based protein market entering a new phase

The plant-based protein market is entering a new phase. A market that initially att...

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medium_largeExcelling by bringing taste and nutrition to new protein food
Market

Excelling by bringing taste and nutrition to new protein food

At Solina we have decades of experience of imbuing food products with desired senso...

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medium_largeAcquisition of Bowman Ingredients
Acquisition

Acquisition of Bowman Ingredients

Solina, the leading European producer of savoury ingredients solutions for the food...

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medium_largeAcquisition of Hagesüd
Acquisition

Acquisition of Hagesüd

Solina, a leading European producer of savory solutions for the food industry, majo...

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medium_largeCoronavirus
Crisis

Coronavirus

A message from our CEO It is clear that the challenge of the Covid-19 Coronavirus i...

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