Our Spanish team is pleased to announce its forthcoming participation at HIP Madrid, scheduled from the 19th to the 21st of February 2024. With meticulous preparation underway by our dedicated experts, we look forward to establishing meaningful connections, presenting our cutting-edge food solutions and sharing our commitment to food innovation during this event.

Navigating transformation in the hospitality landscape

The hospitality industry is undergoing a significant transformation due to various influential factors. Many businesses are already reinventing themselves to survive in these changing times, adapting to evolving customer priorities and consumption patterns. This shift requires recalibrating strategies to attract and retain customers in a landscape marked by altered preferences and new consumption venues, especially in the highly competitive Horeca sector.

Success in this dynamic environment hinges on the ability to anticipate and respond swiftly to changes in consumer behavior. Innovation, adaptability, and a commitment to delivering secure, memorable experiences are crucial. Businesses that exceed consumer expectations will thrive in the evolving hospitality arena.

In light of these industry changes, Solina is actively participating in the HIP, demonstrating our commitment to innovation and transformation. Through engaging with industry leaders, sharing insights, and presenting cutting-edge solutions, we aim to contribute to shaping a resilient future for the hospitality landscape.


Embark on a culinary journey with Solina, where we invite you to explore new opportunities together, opportunities where we can make food matter. Our commitment to understanding your specific requirements, staying at the forefront of market trends, and adapting to various culinary processes positions us as a dynamic partner in your culinary ventures. Through collaborative co-development, agile manufacturing and responsive supply, we are dedicated to the design of tastier, healthier and more sustainable solutions that redefine culinary excellence.

Indulge in culinary solutions and leverage our one stop shop

  • Seasonings, and functional solutions for both animal-based and plant-based protein foods
  • Coatings and seasonings for finger food and chips
  • An extensive array of plant-based solutions
  • Savory sauces, marinades, mayonnaises, and soups
  • Chutneys, purees, onion solutions and other culinary aids

Secure Your spot now

Avail your complimentary Premium VIP pass for HIP Madrid 2024 by using the code 8KQDD.
Visit the following link to claim your pass: https://bit.ly/3U87ZOp

Event details

  • Date: 19th to 21st February 2024 
  • Location: IFEMA Madrid 
  • Stand: 7G741 Hall 7 

Join us at HIP Madrid 2024 and let’s redefine culinary excellence. See you there!