Consumers are changing fast, and Solina helps QSR brands keep up. From bold flavours to new formats, we turn insights into scalable menu concepts that hit the market faster. The QSR Futures Report reveals the trends, insights, and flavour opportunities that are shaping what’s next, led by the generation redefining fast food: Gen Z. With one-third of their budget dedicated to eating out, they’re not just frequent customers; they’re shaping the future of the industry. But younger generations are more than just digital-savvy, diverse and curious. They expect more. More transparency, more value, more flavor. Their choices are driven by a complex mix of sustainability concerns, price sensitivity, and the desire for unique, bold taste experiences. For QSR brands, the challenge is clear: evolve now or fall behind.

We combine data from leading providers like Euromonitor and Mintel with social signals from platforms like TikTok and Instagram to craft a unique report —rich in insights, actionable trends, creative inspiration, and market-ready concepts all curated to provide you with opportunities for innovation.

Inside, you’ll discover:

• Next-generation consumer profiles to understand their motivations and behaviors
• A practical checklist of the latest flavour trends they crave
• A spotlight on recent QSR product launches that hit the mark with younger consumers
• Culinary concepts that tick all the boxes: bold, ethical, exciting—and ready to inspire your next menu innovation

When younger consumers reshape expectations, understanding what drives their choices—and turning that into real products—is the key to staying relevant. With fast-growing spending power and a strong appetite for eating out, they are setting new standards in taste, sustainability, and experience.

From bold seasonings and innovative sauces to plant-based proteins, cooked onions, coatings, and more, we co-develop QSR solutions that speak to the next generations. And keep them coming back.

As your one-stop shop partner, we support you from concept to launch, ensuring speed, consistency, and impact at every step.

What are the key forces reshaping QSR menus?

The next generation craves bold flavors, ethical sourcing, and Instagrammable food experiences. QSR brands must innovate to stay relevant.

What flavour profiles are trending?

Explore how Solina’s flavour systems help QSR brands act on those trends, fast. Spicy-sweet combos, umami-rich sauces, global street food influences, and unexpected pairings are gaining popularity right now. More than 30 flavour profiles are detailed in this report.

What kind of QSR solutions does Solina offer?

Solina offers a wide range of co-developed solutions including seasonings, sauces, plant-based proteins, coatings, and more—designed to meet the specific expectations of the next spenders.

What makes Solina’s report unique?

Unlike traditional whitepapers, Solina’s QSR Futures Report combines proprietary market data with real-time social trends from TikTok and Instagram, delivering actionable insights that are easy to implement.