Catering To The Street Food Boom

Street food is booming. In the UK, the sector is outgrowing the wider fast-food industry and the demand is leading more traditional establishments to add street food-inspired dishes to their menus and inventories. As street food-style dishes become mainstream, consumers will increasingly expect them to provide more than just a tasty bite. Other major trends such as clear label and healthy eating will collide with the rise of street foods.

Hot dogs sit at the intersection of those trends. Solina developed three versions of the product: a chicken version for Halal consumers, a plant-based, soy-free version for flexitarians, vegetarians and vegans, and a pork version for everyone else. The three versions of the hot dog all excel by having clear labels and optimised Nutri-Scores.

Optimising Nutri-Scores

The optimisation of the nutritional profiles of the hot dogs raised the Nutri-Scores and supported claims such as source of protein and source of fibre. We optimised Nutri-Scores through actions including the reduction of sodium, resulting in products that achieved a B or C score and improved on the benchmark set by other hot dog concepts.