Catering To The Street Food Boom

Street food is booming. In the UK, the sector is outgrowing the wider fast-food industry and the demand is leading more traditional establishments to add street food-inspired dishes to their menus and inventories. As street food-style dishes become mainstream, consumers will increasingly expect them to provide more than just a tasty bite. Other major trends such as clear label and healthy eating will collide with the rise of street foods.

Hot dogs sit at the intersection of those trends. Solina developed three versions of the product: a chicken version for Halal consumers, a plant-based, soy-free version for flexitarians, vegetarians and vegans, and a pork version for everyone else. The three versions of the hot dog all excel by having clear labels and optimised Nutri-Scores.

Optimising Nutri-Scores

The optimisation of the nutritional profiles of the hot dogs raised the Nutri-Scores and supported claims such as source of protein and source of fibre. We optimised Nutri-Scores through actions including the reduction of sodium, resulting in products that achieved a B or C score and improved on the benchmark set by other hot dog concepts.

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$17B

the forecast value of the 2024 fast-casual dining market in Europe

Value, taste and quality have attracted Europeans to street food-inspired products and provided momentum to the fast-casual dining market.

Source: Research and Markets

Creating And Enhancing Taste Profiles

Solina addressed the taste profile of the hot dogs from two angles. A spice paste was used to add flavours to the products. Rather than using processed spices, Solina worked with whole herbs and spices such as ginger root, bell peppers and chilli to create a kitchen-like, low-processed pure taste solution. The flavours provided by the spice paste were then dialled up using Sign’Nature taste boosters.

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